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Presentation Skills From A Balanced Scorecard Expert

by

Rob Whitwood

Having good presentation skills can really make the difference when pitching a new idea, training a team or even just getting your point across. However, some presentation courses are often delivered at Sales Training which isn’t always what the purpose of the presentation is. A definition of a presentation is the transfer of knowledge and information from a sender to receivers. This knowledge does not always have to be features and benefits with the aim to make a sale. The purpose could be to communicate rather than sell.

In a good presentation, there are three vital elements that should be taken into consideration: 1. What is the subject matter or topic? 2. Who is/are the audience? 3. What sort of environment is the presentation taking place in? Let’s look at each of these points in more detail. Firstly, the subject matter can really have an impact on the way the presentation is delivered. You should consider how important the topic is already to the audience. If it is something they are likely to already be interested in, then a more casual approach might be necessary without explaining things that the group already understands. If it is a number heavy presentation – perhaps a financial update – then use graphs and other visual aids to highlight the important factors in what can tend to be very dry material. You could also use handouts but be careful not to give one out that renders your presentation obsolete. You don’t want to give all the answers and information away before the end! It is important as well to consider your audience. How much information do they already have on the subject? Are they likely to be engaged and interested in what you’re presenting or do you need to highlight why they should be? Avoid giving the group too much information that they already know and understand as concentration will quickly be lost. Finally, the environment that your presentation takes place in can effect the outcome. This doesn’t just include where your presentation is but also at what time and how many people will be there. For example, if your presentation is towards the end of the day when many people might rather be going home, make it punchier and maybe bullet point a lot of your information for them to see on a screen. This is easier to take in as a summary and then you can explain each point in slightly more detail. Or for example if your presentation is only to two or three people, you don’t need to create a really interactive presentation that you might with a bigger group. Remember that your presentation needs to be taken well by the receivers. Stay calm and think about who, what and where you are dealing with before creating your presentation. Bio:

Rob Whitwood is the owner of Inspired Change. The company helps businesses identify areas that could be improved on in their businesses using the

Balanced Scorecard

. Visit the website to find out more.

The Balanced Scorecard

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